Liza Clifford Rebrand

Following a detailed rebranding workshop, I led the full visual refresh for Liza Clifford, evolving the brand’s identity after 10+ years while preserving its core recognition.

Scope included:
• Logo refinement with alternate lockups
• Updated colour palette and typography
• Packaging, thank you cards, and outdoor signage
• Photography direction and CI guide

I kept the client closely involved throughout the process, ensuring the visual direction aligned with the new brand strategy and felt right for where the business was headed.