We Are Runners – Winter Campaign

Bringing Running Stories to Life
In the lead-up to Comrades and its qualifiers, the “We Are Runners” campaign for Mr Price Sport celebrated the resilience, dedication, and personal motivations behind every runner’s journey. From those chasing personal growth to those drawn by community spirit or the thrill of the race, the campaign captured it all.

Why It Connected
By spotlighting real runner stories and offering purposeful gear, We Are Runners honoured each athlete’s stride and it inspired every runner to move with intention and pride.