About – Alyssa

Understanding comes first.

Before I open a brief properly, I want to understand the business it belongs to. Who the customer is. What the competitive landscape looks like. What the project is actually trying to achieve at a business level, and whether the brief as written is going to get it there.

Going that deep into the context is what produces the best brief responses. Clients feel the difference — it's why they include me in conversations beyond the immediate scope, and why the working relationships tend to last.

my role

I help organisations make sense of complex ideas, shaping brands, digital experiences, and communication that people can recognise, understand, and trust.

Every project is different, but my role remains much the same: bringing together business goals, audience needs, and creative direction into work that feels considered from the inside out.

Experience

Over the past 12 years, I've worked across agencies, retail, and independent practice, partnering with founders, creative teams, and organisations of different sizes.

My experience includes digital platform design at Ogilvy Durban, art direction for MR Price Sport, and independent work spanning brand identity, websites, packaging, campaigns, and communication systems.

Working across these environments has reinforced one belief: thoughtful work begins with understanding, and good decisions shape everything that follows.

Tools

Adobe Illustrator · Photoshop · InDesign · After Effects · Figma · WordPress · Shopify · Canva · Google Suite · Keynote

WHAT PEOPLE SAY

“She got me from day one. I've never made it through a whole project with a designer before.”

Michelle Schlussas, Consulting Psychologist

“I love the logo so much I want to get it tattooed.”

Juliet Abrahams, J&K Holiday Homes

“The first week after we launched, we made more than we'd ever seen. The conversation about pricing before the design even started changed everything.”

Venisa Christophers, Orca Estates

I work on a small number of projects at a time and stay closely involved throughout.

If you’re looking for senior creative thinking for a remote project, retainer, or overflow, I’d love to hear what you’re working on.

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