My Approach
I help organisations make sense of complex ideas, shaping brands, digital experiences, and communication that people can recognise, understand, and trust.
Every project is different, but my role is much the same: bringing together business goals, audience needs, and creative direction into work that feels considered from the inside out.
Experience
Over the past 12 years, I’ve worked across agencies, retail, and independent practice, partnering with founders, creative teams, and organisations of different sizes.
My experience includes digital platform design at Ogilvy Durban, art direction for MR Price Sport, and independent work spanning brand identity, websites, packaging, campaigns, and communication systems.
Working across these environments has reinforced one belief: thoughtful work begins with understanding, and good decisions shape everything that follows.
Let’s Explore Your Project
If my approach feels like the right fit, I’d love to hear what you’re working on.
A short project questionnaire gives me the background I need before we meet, allowing our first conversation to focus on the opportunities ahead rather than catching up on context.
Looking to discuss a freelance contract, agency collaboration, or employment opportunity? I’d be happy to hear from you by email or cellphone instead.