Liza Clifford
Brand Refresh
Overview
A considered evolution of a 10-year brand, refining its identity to align with a more mature, strategic direction.
Fashion • 2019
Brand Identity · Visual Systems · Packaging · Art Direction
THE BRIEF
Liza Clifford Studios required a rebrand that reflected the next phase of the business, while maintaining existing recognition.
GOING DEEPER
The business had evolved in its offering and positioning. The opportunity was to bring the brand into alignment with that growth through a more intentional and cohesive visual system.
in summary
Evolving an established identity into a more cohesive system — supporting consistency across every brand touchpoint.
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