Clarity in brand, product, and campaign work.
Art director and creative lead with 12 years across brand identity, integrated campaigns, UI/UX, and digital transformation. Ogilvy-trained. Based in South Africa (GMT+2), working across international teams and time zones.
Understanding first, everything else follows.
SELECTED WORK
A selection of projects across agency, brand, and independent practice.
MR Price Sport
ITI
Two years on a major fashion retail account, spanning digital, social, print and OOH, growing into a creative lead role.
Campaign Concept · Art Direction · Retail Account · Multi-channel
SA Home Loans
Ogilvy
South Africa’s first fully automated home loan platform, led across UI, system design and art direction during remote lockdown.
UI Design · UX · Art Direction · Design System · Product Design
Orca Estates
Independent Practice
A repositioning of a coastal accommodation business through pricing, brand narrative, and website design.
Brand Strategy · Positioning · Pricing · Web Design
BeautyZone
Outlook Orange
A retail catalogue reworked into an editorial format, combining education and commerce to reshape customer engagement.
Campaign Concept · Art Direction · Content Production · Photography
12 years Across agency and independent practice. Ogilvy Durban Lead designer on South Africa's first fully automated home loan digital platform. R80,000 Generated for a client in week one from a pricing conversation that happened before design began.
I trained as a designer. Before that, I was top 10% in an LLB, with distinctions in philosophy and ethics. I followed a truer instinct into design and advertising, but that background shaped how I read a brief: carefully, thoroughly, and always in the context of the business it's meant to serve.
I've led creative teams, coordinated projects across three countries, and delivered work that held together from strategy through to execution. I work closely with clients and collaborators, and I stay closely aligned to what the project actually needs.
Interested in working together? Say hello.