Orca Estates
Brand Strategy + Web Design
Overview
A website brief that developed into a broader strategic repositioning by aligning pricing, brand narrative, and digital presence.
THE BRIEF
Orca Estates, a self-catering holiday accommodation on the KwaZulu-Natal coast,approached me for a website build for their business.
GOING DEEPER
A review of the competitive landscape and offering highlighted an opportunity to align pricing and positioning with the actual value of the business.
THE WORK
We restructured pricing, establishing a clear strategic foundation for the website.
- Brand positioning and narrative
- Audience and competitor alignment
- Website strategy, design, and build
THE RESULT
R80,000 in bookings in the first week following launch.
in summary
Aligning positioning, pricing, and digital execution which resulted in immediate, measurable business impact.
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Liza Clifford
Rebrand
