MR Price Sport
We Are Runners Winter Campaign
Overview
A winter running campaign for MR Price Sport, built around the motivations that carry people through every run.
Fashion Retail • 2022
Campaign Concept · Art Direction · Retail · Social · Digital
THE BRIEF
The campaign focused on the winter running category in the lead-up to Comrades and its qualifiers. The work needed to connect with a broad running audience while supporting product visibility across digital and social.
THE APPROACH
The campaign line, We Are Runners, created a shared identity across a diverse audience.
From personal milestones to community-driven routines, the work centred on what draws people to running and what keeps them moving. Each story sat naturally alongside the product, giving the campaign both meaning and clarity.
THE WORK
- Campaign concept and visual direction
- Art direction across campaign rollout
- Design across store, digital and social placements
- Narrative-led layouts that integrate product within real runner stories
THE RESULT
The campaign carried consistently across platforms, with a clear narrative that translated smoothly between formats and placements.
in summary
Building a campaign platform that supports multiple narratives within a single, recognisable identity.
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