Brand Identity · Packaging · Art Direction
Liza Clifford
Refining what already works.
After a decade in business, the brand had earned trust. The opportunity was to strengthen consistency rather than reinvent it.
Following a collaborative workshop, I refreshed the identity system, refining the logo, typography, colour palette, and supporting applications across packaging, signage, and digital communication.
The result is a more cohesive identity that reflects the business as it continues to grow.