Where ideas take shape.
Art director and creative lead with 12 years across brand identity, integrated campaigns, UI/UX, and digital transformation. Ogilvy-trained. Based in South Africa (GMT+2), working across international teams and time zones.
Understanding first, everything else follows.
SELECTED WORK
A selection of projects across agency, brand, and independent practice.
MR Price Sport
ITI
Two years on a major fashion retail account, spanning digital, social, print and OOH, growing into a creative lead role.
Campaign Concept · Art Direction · Retail Account · Multi-channel
SA Home Loans
Ogilvy
South Africa’s first fully automated home loan platform, led across UI, system design and art direction during remote lockdown.
UI Design · UX · Art Direction · Design System · Product Design
Orca Estates
Independent Practice
A repositioning of a coastal accommodation business through pricing, brand narrative, and website design.
Brand Strategy · Positioning · Pricing · Web Design
BeautyZone
Outlook Orange
A retail catalogue reworked into an editorial format, combining education and commerce to reshape customer engagement.
Campaign Concept · Art Direction · Content Production · Photography
12 years Across agency and independent practice. Ogilvy Durban Lead designer on South Africa's first fully automated home loan digital platform. R80,000 Generated for a client in week one from a pricing conversation that happened before design began.
I bring together business goals, audience needs, and creative direction, shaping a clear foundation before design begins.
From there, each decision has a purpose and every part works together.
Interested in working together? Say hello.