MR Price Sport
Power to Her
Overview
A Women’s Month campaign exploring performance through personal power.
Fashion Retail • 2023
Campaign concept ·Art Direction · print · Social · Digital · Team Lead
THE BRIEF
The focus was the Power Tights range, a product-led moment tied to Women’s Month. The campaign needed to drive relevance across digital and social, while holding its own within a high-volume retail cycle.
THE APPROACH
The starting point was a simple question: What gives you power?
That question shifted the centre of the work. The product remained present, supported by something more meaningful - the individual motivations, routines, and identities of the women it was made for.
The campaign was designed to hold (and celebrate) multiple answers. Strength, discipline, community, progress, each expression shaped by the person wearing it.
THE WORK
- Campaign concept and visual direction
- Art direction across campaign rollout
- Design across store, digital and social placements
- Visual language built to carry both product and message with equal clarity
THE RESULT
The campaign landed with clarity and consistency across platforms. Messaging stayed intact from concept through to rollout, allowing the idea to carry cleanly across formats and placements.
Creating a campaign framework that balances product visibility with meaningful audience connection.
in summary
Creating a campaign framework that balances product clarity with meaningful audience personal expression and connection.
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