MR Price Sport
Brand Campaigns
Overview
Two years as senior creative on a major retail account, contributing across campaigns and growing into a creative lead role.
Fashion Retail • 2021-2023
Art Direction · Senior Designer · Campaign Concepting · Social · Print · Digital · sTORE · OOH
THE ROLE
I joined the account as senior designer and art director, contributing to campaign concepting and execution across the brand’s output.
As the account evolved, I took on broader creative responsibility, working alongside the creative director to guide designers and copywriters, and maintain consistency across campaigns.
THE WORK
Campaigns spanning digital, social, print, in-store and OOH, including seasonal campaigns, product launches, and brand moments.
Across two years there is an array of seasonal campaigns, product launches, brand moments, shoots I art directed, and content I designed and oversaw from brief to delivery. This is the largest sustained body of campaign work in my recent career, and it represents the kind of creative consistency that a long-term client relationship requires.
in summary
A Sustained creative contribution across a fast-moving retail account while maintaining clarity and consistency across ongoing campaign output.
More fromMR Price Sport body of work
We Are Runners
Winter running campaign built around runner identity
Power to Her
A WOMEN’S MONTH CAMPAIGN
EXPLORING PERFORMANCE THROUGH PERSONAL POWER.
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