Power to Her – Women’s Day Campaign

A Women’s Day Campaign That Asked One Question
What gives you power? For Mr Price Sport’s Women’s Day campaign, we crafted a message that celebrated personal strength, shared resilience, and the joy of movement – grounded in the brand’s belief in everyday empowerment.

Creative Approach
The work centred on affirming women’s confidence in their bodies, their communities, and their progress with the line “Power to Move. Power to Her.” inviting them to own their strength, their way.