WORK
MR Price Sport
ITI
Two years on a major fashion retail account, spanning digital, social, print and OOH, growing into a creative lead role.
Campaign Concept · Art Direction · Retail Account · Multi-channel
SA Home Loans
Ogilvy
South Africa’s first fully automated home loan platform, led across UI, system design and art direction during remote lockdown.
UI Design · UX · Art Direction · Design System · Product Design
Orca Estates
Independent Practice
A repositioning of a coastal accommodation business through pricing, brand narrative, and website design.
Brand Strategy · Positioning · Pricing · Web Design
BeautyZone
Outlook Orange
A retail catalogue reworked into an editorial format, combining education and commerce to reshape customer engagement.
Campaign Concept · Art Direction · Content Production · Photography
Liza Clifford
Brand Identity · Visual Systems · Packaging · Art Direction
J&K Holiday Homes
Brand Identity · Web Design · UX · Booking Integration · Digital Setup
Frii[s]mith
ART DIRECTION · UX · CONTENT STRATEGY · WEB DESIGN
Earlier work and craft
Illustration · 2D animation · Render-based campaign artwork · Flat lay art direction · Packaging · Brand identity across 20+ businesses over 12 years
I work on a small number of projects at a time and stay closely involved throughout.
If you’re looking for senior creative thinking for a remote project, retainer, or overflow, I’d love to hear what you’re working on.